Thursday, March 27, 2008

Open Social - Yahoogle?!

Last week, I saw something about OpenSocial being used through Google Gadgets.

Open Social still has a lot of kinks in it as a newly released October 2007 source code interface, although as more social networking applications are created, the more important it will be from a developer or marketing standpoint to implement this API. It's uncertain how quickly adoption of the API will pick up.

Even more astonishing--Yahoo! is combining forces with Google to strengthen the Open Social platform. And then you say, "What? Aren't they rivals??"

Yes, but according to BusinessWeek, "Yahoo is still fighting off Microsoft's marriage proposal, but it is still open to making friends."

Another site,, India, says the plot of the story is like many Bollywood potboilers. "Now Google and Yahoo! seem to be becoming the new best friends for each other."

As rivals, they have their interests much more aligned than with Microsoft, and it's no secret that Google is constantly pursuing products to reduce market share for Microsoft. Well, that explains the drama, at least for now.

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