Tuesday, March 11, 2008

Cookie Monster Goes on a Diet

I noticed an article in Point-of-Purchase Times, an in-store marketing trade magazine about how fruit vendors in grocery stores are putting Cookie Monster and Elmo as spokespeople in their stores to diminish child obesity.

I love the ingenuity of this campaign and the irony. It's comical that Cookie Monster would start motivating children to eat fruit. He isn't named the Cookie Monster for nothing. Can Cookie Monster throw around crumbs of fruit the same entertaining way he has done with cookies over the past 20 years?

But from a marketing standpoint, this isn't a bad transition. Some stats show that the rate of obesity in children 2 to 19 is about 17% and it's great to see marketers putting themselves out there to truly benefit customers.

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