Another discussion on blogging...
http://takingtheblogosphereseriously.com/
'Nuff said.
Showing posts with label B2B. Show all posts
Showing posts with label B2B. Show all posts
Wednesday, January 9, 2008
Monday, December 10, 2007
Why Newton isn't always right
Newton's law states that anything that is put into motion stays in motion (unless something else prevents it from being so).
I know, marketing is not physics but there is a word we use a lot in viral marketing called "momentum" which is supposed to keep the ball moving, as they say, on a product's development and enhance the buyer's desire to purchase your product over others.
For B2B marketers, this tends to be quite the challenge because business organizations, more than individuals, tend to prefer the products they already have over new products. It's more complicated for IT managers to implement a new system and train people on how to use it than it is to stick with the status quo.
We often hear about products catching fire and gaining popularity. Some recent products of note is the iPhone and well, the ever pervasive Facebook where the inherent notion is getting your friends to join. Someone I spoke to today pointed out to me that it is indeed true with B2C products, but B2B has its own challenges.
I think that this is where PR can play a larger role to create so much credibility and reputation around a product that if your competitors are using the applications, then you better get on the bandwagon.
More on Enterprise applications and why this is a different market than B2C internet culture: Of COURSE enterprise software should be sexy
Wednesday, November 28, 2007
Time and ROI
I was in a cafe today, where the people watching was good, and a guy from the East coast was going on about business relationships, how to cultivate them and how it's different on the West Coast. I didn't catch most of what he said, and just tuned in to Pandora radio shortly after, but there was a snippet in his conversation that I could identify: A lot of business can be developed through conversations and building relationships--Californians don't do enough of that here in California because they only care about making a profit.
I don't know if what he says is true about Californians and relationship building. Maybe we don't want to lose our "coolness factor" by acting too interested but from an economic perspective, it looks business is important here and many people are benefiting from the opportunities made possible through start-ups and more mature companies. If it wasn't important here, then a number of the best 100 businesses to work for wouldn't be here. The question is, is it true what he says about Californians? Do we take the time to cultivate our relationships for mutual business benefit and show good will towards others?
How much time do you spend in your relationships for mutual benefit and staying dynamic versus trying to solicit immediate profit via hard sales? Is relationship ROI always a measurable number like how many people you are connected to on LinkedIn or is it more actionable where you see a few quality business relationships bring you steady business and more opportunities?
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